Abwaab acquires Egyptian edtech Eduact, its second Egyptian buy of 2026
The Amman-based learning platform adds a teacher-and-learning-centre SaaS to move from B2C learning into B2B tooling; terms undisclosed.
AMMAN By Hannaan Kirmani
Abwaab (acquires Eduact)
Jordan Edtech
Investors Abwaab (acquirer)
Consolidation has arrived in MENA edtech, and it is a Jordanian buyer rolling up Egyptian products to move from B2C learning into B2B tooling for educators. Cheap Egyptian assets plus a regional distribution engine is a repeatable playbook.
Source: Wamda ↗
AMMAN — Abwaab has acquired Eduact, the Egyptian SaaS for teachers and learning centres founded in 2020 by Adham Hamed and Ali Hisham. Terms were not disclosed. Wamda reports it is Abwaab’s second Egyptian acquisition this year, following Apex Education. Abwaab was founded in 2019 by Hamdi Tabbaa, Sabri Hakim and Hussein AlSarabi.
Undisclosed stays undisclosed. The pattern is disclosed enough: consolidation has arrived in MENA edtech, and the buyer is a Jordanian platform rolling up Egyptian products to move from consumer learning into business tooling for the educators who run the classes.
What it prices in: Egyptian software assets are cheap in dollar terms, and a regional distribution engine can reprice them. That is a repeatable playbook, and two acquisitions in a year says Abwaab intends to repeat it.
Who wins: Abwaab, which buys product and customers instead of building them; and Egyptian founders, who now have a regional acquirer to name in their exit slides. Watch for the third deal.
Source: Wamda
Source: Wamda ↗
3C Coding School raises a $3M seed to enter Saudi Arabia
MRG Economic Group leads the round for the Egyptian coding school with more than 120,000 students, with Amr Saad and strategic angels joining.
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